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Will the 2012 Election Be a Hyperlocal Breakthrough?

Hyperlocal can be “a true tipping point in an election,” said a manager of online political campaigns at the Street Fight Summit in New York on October 26. With campaigns increasing their targeting...

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Downballot Candidates Will Drive Hyperlocal Political Advertising in 2012

As president of Engage, Patrick Ruffini spends his days helping politicians and causes bring their messages to their constituents. The digital agency is a leader in local political advertising and...

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